“ The most practical book ever written about modern digital marketing” - Jay Baer.
The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about…
• Practical approaches to search engine optimization, social media, and email marketing
• The social, analytical, and creative aspects of modern marketing
• The theory and practice behind content marketing
• Analytics tips for ongoing marketing optimization and improvements
This 6th edition has been updated to reflect new technologies and marketing trends.
"Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know." — Adam Franklin & Toby Jenkins, authors, Web Marketing That Works
"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’ s required reading for everyone who works for Arment Dietrich." — Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks
About the Author
Andy Crestodina is the cofounder and CMO of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.